Welcome to Gen AI University
The implementation lab where founders, entrepreneurs and creators leverage AI to launch, grow, and scale their impact.
Darby doesn't just give you a plan. He actually builds the stuff. YouTube scripts that hit 250,000 views.
What took me 8-12 hours now takes 30-45 minutes. 1 week of posts done!
Blank page to published on Amazon in seven days.
Started a spinoff company—projecting $4-5 million in revenue.
Everything I needed in days. An agency would've charged thousands.
Way advanced compared to people calling themselves gurus.
Darby doesn't just give you a plan. He actually builds the stuff. YouTube scripts that hit 250,000 views.
What took me 8-12 hours now takes 30-45 minutes. 1 week of posts done!
Discover Your Ideal Audience
Get a custom AI-powered audit that identifies your perfect target market. MarketSauce® market intelligence prompts, skills, and recipes are part of our implementation playbooks—available to Premium and VIP members.
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Founded by Darby Rollins
Entrepreneur, creator and
world's first verified Jasper user.
Darby became the world's first verified Jasper user in December 2020 and founded Gen AI University in 2021—18 months before ChatGPT launched. Since then, he's co-created AI curriculum for UC Berkeley's Changemaker program, facilitated hundreds of private AI workshops, and helped thousands of entrepreneurs implement AI systems that have influenced millions in revenue.
Author of Buyer's Brief, creator of the MarketSauce® method, and quoted in Forbes, The New York Times, and The Verge on AI-powered content creation, book writing, and workflow automation. He now runs an AI implementation mastermind, architects AI systems, and co-hosts SideHustle® LIVE, the comedy game show for entrepreneurs.
Darby is also a drummer and musician who enjoys making music in his spare time. He lives with his wife Rachel and their dog Luna in Austin, TX.
Enter The
Classroom
Join founders who stopped collecting and started shipping.
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