We help founders and their companies become AI-native.
GenAI University closes the gap between knowing AI exists and running your business on it. Implementation training, live workshops, and private AI intensives. Since 2021.
Built for Builders
WHO WE ARE
- Founders who ship, not study
- Entrepreneurs scaling with AI
- Agencies delivering better, faster
- Operators refusing AI overwhelm
WHO WE AREN'T
- NOT chasing shiny new tools
- NOT teaching theory without implementation
- NOT here for people who watch but don't build
Started a spinoff company—projecting $4-5 million in revenue.
Darby doesn't just give you a plan. He actually builds the stuff. YouTube scripts that hit 250,000 views.
What took me 8-12 hours now takes 30-45 minutes. 1 week of posts done!
Blank page to published on Amazon in seven days.
Everything I needed in days. An agency would've charged thousands.
Way advanced compared to people calling themselves gurus.
Started a spinoff company—projecting $4-5 million in revenue.
Darby doesn't just give you a plan. He actually builds the stuff. YouTube scripts that hit 250,000 views.
Enter The Classroom
How to work with us
- Everything in Free, Plus
- Monthly Mastery Workshops (One Tool, Deep Implementation)
- All Replays & Resources
- Priority Community Support
- Members-Only Deals
- ~30 days of discovery and preparation before the intensive
- Immersive 1 or 2-day private AI implementation experience in Austin, TX
- For founders and their teams (virtual option available)
- Audit your workflows, identify highest-leverage AI opportunities
- Hands-on facilitation, live builds, team training. Not slide decks.
- Walk away with working AI workflows in sales, marketing, and operations
Frequently Asked Questions
Premium members ($99/mo or $949/year) get access to all live implementation workshops, mastermind sessions, the full resource library and classroom, recorded workshops, and MarketSauce playbooks. Monthly workshops and sprints are included. No hidden charges.
No. All past workshops are recorded and organized inside the classroom. You get instant access when you join. Darby will point you to the best starting point based on what you're building.
AI Intensives are private, immersive 1-2 day experiences for founders and their teams. They start with roughly 30 days of discovery where we audit your workflows, identify the highest-leverage AI opportunities, and custom-build systems for your business. Then we build together during the intensive days. Starting at $5,000 for companies in Austin, TX. Virtual options available.
The community is ongoing group support with live workshops and masterminds. The Intensive is private, focused, and built around your company. We work directly with you and your team to build and deploy AI systems inside your business.
No development background required. We cover the basics of setting up tools like GitHub and Claude, and deploying to hosting platforms like Netlify. All free. If you have developers on your team, they will move faster. If you don't, we teach you how to build without them.
You get 60 days of access to our group mastermind calls for ongoing support and troubleshooting. We build systems into your business so your team runs them. You are not dependent on us as an ongoing agency.
Both. Many members join Premium individually. For team training, AI Intensives are designed for founders and their teams. We keep groups small (5 people max) so every person builds, not watches.
Members build AI systems for deal analysis, automated research, client sourcing, content production, proposal generation, and workflow automation. We use Claude as the backbone and integrate with the tools you already use. If you have a workflow that eats hours, we build the system that compresses it.
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Founded by Darby Rollins
Entrepreneur, AI implementation facilitator, and
world's first verified Jasper user.
Darby became the world's first verified Jasper user in December 2020 and founded Gen AI University in 2021—18 months before ChatGPT launched. Since then, he's co-created AI curriculum for UC Berkeley's Changemaker program, facilitated hundreds of private AI workshops, and helped thousands of entrepreneurs implement AI systems that have influenced millions in revenue.
Author of Buyer's Brief, creator of the MarketSauce® method, and quoted in Forbes, The New York Times, and The Verge on AI-powered content creation, book writing, and workflow automation. He now facilitates private AI intensives and company hackathons in Austin, TX, helping founding teams build and deploy AI systems in two days.
Darby is also a drummer and musician who enjoys making music in his spare time. He lives with his wife Rachel and their dog Luna in Austin, TX.
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