What is Gen AI University?

Gen AI University transforms founders into agentic CEOs. Founded by Darby Rollins, it offers live workshop training programs where you build your AI Chief of Staff and train your team of AI and human operators across sales, markets, and operations. 40+ MarketSauce AI Skills included.

What are MarketSauce AI Skills?

Each MarketSauce AI Skill is a complete operation you deploy into your business. One skill runs a full 10-phase market diagnostic. Another runs your entire book production pipeline. Another handles video post-production end to end. You describe what you need and the system runs it. No coding required. 40+ skills in the training program, new ones added monthly.

How much does the workshop cost?

The Build Your AI Chief of Staff Workshop is $297 one-time. It includes the full live workshop series with Darby Rollins, 40+ MarketSauce AI Skills for sales, markets, and operations, all templates and source code, and ongoing monthly live training sessions.

What is the Build Your AI Chief of Staff?

The Build Your AI Chief of Staff Workshop is a multi-day live intensive. You build your AI Chief of Staff, inbox triage, and daily operating system live with Darby Rollins. $297 one-time, includes all MarketSauce AI Skills, templates, source code, and ongoing workshop access.

Who is Darby Rollins?

Darby Rollins is the founder of Gen AI University, the premium platform where agentic CEOs build their AI Chief of Staff. He builds the skills, runs the workshops, and helps founders scale sales, marketing, and operations with AI and human agents. More at darbyrollins.com.

Using AI to Understand Your Customers | Darby Rollins' Keynote at The World AI Summit (June 2024)

6 min

Using AI to Understand Your Customers | Darby Rollins' Keynote at The World AI Summit (June 2024)

Marketing

Jun 24

/

6 min

Darby Rollins

The hardest part of marketing isn't the writing — it's truly understanding who you're writing for. In this keynote from the World AI Summit (June 2024), Darby Rollins shows how AI can generate detailed, usable customer profiles in minutes, and how to turn that understanding into marketing that resonates.

What you'll learn

Why deep customer understanding is the real marketing unlock
How AI generates detailed customer profiles fast
Practical ways to apply those profiles across your marketing
How this becomes a repeatable research advantage

Key takeaways

AI compresses customer research from weeks to minutes
A structured profile (pains, desires, objections, language) beats a vague persona
The same profile sharpens content, offers, and positioning
Understanding compounds — reuse the profile, don't rebuild it each time

Watch the keynote

The full talk is in the video above, or watch it on YouTube. Order a custom MarketSauce Blueprint at marketsauce.ai/blueprint.

Go deeper

This research layer is the foundation of an AI-run business. See how the whole system fits together at genaiu.com.

Darby Rollins

Author

Darby is an entrepreneur who became the world's first verified Jasper user in December 2020 and founded Gen AI University in 2021—18 months before ChatGPT launched. Since then, he's co-created AI curriculum for UC Berkeley's Changemaker program, facilitated hundreds of private AI workshops, and helped thousands of entrepreneurs implement AI systems that have influenced millions in revenue. He's the author of Buyer's Brief, creator of the MarketSauce® method, and has been quoted in Forbes, The New York Times, and The Verge on AI-powered content creation, book writing, and workflow automation. He now runs an AI implementation mastermind, architects AI systems, and co-hosts SideHustle® LIVE, the comedy game show for entrepreneurs in Austin, TX.

Using AI to Understand Your Customers | Darby Rollins' Keynote at The World AI Summit (June 2024)

What you'll learn

Key takeaways

Watch the keynote

Go deeper

How to Build Your AI Chief of Staff (The Agentic CEO Workshop)

How to Turn Any Book Into a Claude AI Skill (Live Build)

What Is an AI Chief of Staff (and How to Build One in 2026)