"People Buy From Those They Know, Like, and Trust "
Social Media folk and networking groups routinely tell us "People Buy From Those They Know, Like, and Trust."
Of course this is right... but I think it's only half of a larger truth The Buyer's Brief completes.
Here's what I mean:
Know, Like, and Trust is a one-way view focusing on the seller.
The Buyer's Brief flips the focus to the prospect who longs to be Seen, Heard, and Understood.
Sellers using The Buyer's Brief become more Known, Liked, and Trusted because their prospect feel Seen, Heard, and Understood.
Curious to learn more about this profound marketing tool?
Of course this is right... but I think it's only half of a larger truth The Buyer's Brief completes.
Here's what I mean:
Know, Like, and Trust is a one-way view focusing on the seller.
The Buyer's Brief flips the focus to the prospect who longs to be Seen, Heard, and Understood.
Sellers using The Buyer's Brief become more Known, Liked, and Trusted because their prospect feel Seen, Heard, and Understood.
Curious to learn more about this profound marketing tool?
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